Rassini started its successful career in 1979 when its current Chairman of de Board Mr. Antonio Madero bought Minas de Sanluis, whose strong cash flow in subsequent years was used for the acquisition of Rassini.
In 1985, Mexico became part of the GATT (now the World Trade Organization), and Madero began to prepare for future opportunities as the North America Free Trade Agreement (NAFTA) was being crafted. This included the acquisition of Grupo Rassini in 1989 to help ensure that SANLUIS Corporación would be poised to capitalize on the benefits of NAFTA once it was signed in 1994.
Antonio Madero had an international vision for the new company, SANLUIS Rassini, and streamlined the businesses to focus on the automotive industry. This acquisition marked a new chapter in Rassini’s history that was distinguished by new business strategies that helped propel future success. Madero’s entrepreneurial spirit has helped Rassini anticipate areas of growth and opportunity as well as trends and potential obstacles for the company.
Similar to his vision for Rassini in a post-NAFTA environment, Madero identified significant potential in Brazil years before it emerged as a high-growth economy and in 1996 acquired Industrias Fabrini, the leading producer of suspensions for heavy trucks and light vehicles in that country and an strategic alliance was made with NHK Spring from Japan, merging the company they had in Brazil into Fabrini to form RNA Automotriz. Today, Brazil is one of the strongest automotive markets in the world and Rassini is an entrenched and key player in the Brazilian market. Rassini has also helped the Mexican automotive market surpass Brazil as the No. 1 Latin American vehicle producer.
Rassini’s success as a competitive international business is the result of high-quality talent, its steadfast commitment to customer satisfaction, technological innovation and consistently excellent quality and service. The Company’s impressive safety record and technological innovation have helped the company expand its markets. Today, Rassini has facilities in the U.S., Mexico and Brazil, strategic locations to serve the main markets in North and South America, where it has a dominant position.
Rassini has made a name delivering important technological advances and innovation to clients in order to keep them competitive based on a forward-looking mindset. Rassini has a wide customer base with long relationships, including Fiat Chrysler Automotive, Ford Motor Co., General Motors, Honda, Mitsubishi, Nissan, Toyota, Mercedes-Benz, Volkswagen, Maserati and recently Audi, among others.
Rassini continues to diversify its product portfolio and today, in addition to begin the largest designer and manufacturer of leaf springs for light commercial vehicles; and the undisputed leader in the NAFTA and Brazilian markets, the company is solidly positioned as a designer and producer of hi-tech brakes.
Under Madero’s leadership, Rassini continues to actively invest in strategic growth areas to create value for its shareholders.